Thetruthbehindyouradspend.
Real-time performance intelligence that shows not just what happened, but why. Ipsa helps brands measure true incremental impact and optimize budgets with transparent, explainable decisions.
Why ROAS shifted: Meta exceeded saturation threshold. Reallocate $25k → Paid Search for projected +27% incremental lift.
Your model is good. Everything around it isn’t.
The median MMM engagement takes 2 to 3 months per quarter. Most of that time isn’t modeling. It’s chasing data, cleaning spreadsheets, and rebuilding slide decks from scratch for every client. Ipsa replaces the manual infrastructure so you can focus on the work that actually requires your judgment.
Everything around the model, automated.
Pipelines, explanations, and multi-client ops in one platform built for agencies.
Automated data pipelines
Connect directly to Meta, Google, TikTok, GA4, Toast, DoorDash, and more. No exports. No spreadsheet consolidation. Data flows in, model runs, insights surface.
Plain-language explanations
Every budget recommendation comes with a reason, not just a number. Ipsa generates the “why” automatically, so your clients understand the call and approvals move faster.
Multi-client management
One platform, every advertiser. Switch clients in a click. Model versioning, white-labeled reporting, and data hygiene checks built for agencies running MMM at scale.
From messy data to confident budget decisions in days, not months.
Connect your sources
Real data is messy, and Ipsa meets it where it lives. Pull from API integrations, drop in CSVs and Excel exports, upload PDFs, or wire up custom sources. Whatever the format, Ipsa ingests it and the data hygiene dashboard flags gaps and outliers before they ever touch the model.
Configure and run
Set your outcome KPI, toggle seasonality controls, and run. No code required. Results in under 30 minutes for a standard client dataset.
Deliver insights
Channel decomposition, ROI by channel, saturation curves, and a one-click QBR deck. White-labeled and ready to send.
Stop guessing. Start optimizing.
Ipsa’s Budget Optimizer uses your model’s saturation curves and ROI estimates to recommend the exact allocation that maximizes your client’s KPI, with a plain-language explanation for every shift. Not just “increase Google by $200.” But why, and what it’s projected to return.
Saturation curve
Current
$72k
Meta · $238k rev
Recommended
$52k
Meta · $195k rev
Reallocate to Search
+12%
$20k freed · portfolio lift
Built from conversations with analysts who’ve felt the pain.
We interviewed analysts at agencies running MMM for Nike, Annalect, and Omnicom. The same problems came up every time: manual pipelines, tribal knowledge, months lost to data work that should take hours. Ipsa is the platform they wished they had.
Built from conversations with analysts at
Turn MMM from a luxury into the industry standard.
Every marketing dollar deserves a clear answer for what it did. We're building the platform that delivers it — automated, repeatable, and explainable to every client.
Smarter MMM starts here.
Built for agencies. Designed for analysts. Ready for every client.