Built so every marketing dollar has a clear answer.
We’re turning MMM from a luxury into the industry standard, replacing bespoke builds with a repeatable, automated platform built for the analysts who live this work every day.
What drives us
The principles that shape how we build Ipsa and how we work with the analysts who use it.
Our Mission
To give every marketing dollar a clear answer for what it did. To turn MMM from a luxury into an industry standard.
Our Promise
Every budget decision comes with a clear reason, so analysts can move faster and clients can trust the recommendation.
Questions agencies asked us.
MMM is a black box
Every model is custom-built from scratch. The pipelines are manual. The knowledge lives in one analyst’s head. When they leave, the model leaves with them. Ipsa is the standard that fixes this.
What is truly incremental?
Ipsa separates baselines from real ad-driven lift, so you know which channels are creating growth and which are just capturing it.
Why did performance change?
Ipsa isolates baseline demand from real ad-driven lift, so you know which channels are creating growth and which are just capturing it.
How should we allocate budget next?
Ipsa models saturation and marginal returns to recommend the exact reallocation that maximizes your KPI.
Smarter MMM starts here.
Built for agencies. Designed for analysts. Ready for every client.