Privacy Policy

Ipsa (“we,” “us,” “our”) provides a marketing-mix-modeling platform for advertising agencies and in-house marketers. This Privacy Policy describes the information we collect when you visit our website or use our services, how we use that information, and the choices you have.

1. Information we collect

When you submit a demo request or contact us, we collect the information you give us — typically your name, work email, agency or company, role, and a high-level description of your current marketing-measurement setup. When you visit our site, we collect standard log information such as browser type, pages visited, and approximate location derived from your IP address.

2. How we use information

We use the information you provide to respond to your inquiries, schedule demos, deliver and improve our services, communicate about product updates, and meet legal or contractual obligations. We do not sell your personal information.

3. How we share information

We share information with service providers that help us operate the business — for example, email infrastructure, customer-relationship management, analytics, and hosting. These providers are bound by contract to use your information only for the services they perform for us. We may also disclose information when required by law or to protect our rights, property, or safety.

4. Data retention

We keep personal information only as long as needed for the purposes described in this policy or as required by law. When information is no longer needed, we delete or anonymize it.

5. Your rights

Depending on where you live, you may have the right to access, correct, delete, or port the personal information we hold about you, and to object to or restrict certain processing. To exercise these rights, email privacy@getipsa.ai.

6. Cookies and similar technologies

We use a small number of cookies and similar technologies to keep the site functional and to understand how visitors use it. You can control cookies through your browser settings; doing so may affect site functionality.

7. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.

8. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice.

9. Contact

Questions about this policy or our privacy practices? Email privacy@getipsa.ai.