A repeatable platform for MMM at agency scale.
Pipelines, causal models, and plain-language explanations, built so analysts spend their time on judgment, not janitorial work.
ROAS
3.18×
+0.3 vs reported
Reallocation
$22.5k
this week
Uplift vs reported
29%
incremental
Channel contribution
% of incremental revenue
Why ROAS shifted: Meta exceeded saturation. Reallocate $20k → Paid Search for projected +12% lift.
Connect every ad source, once.
API integrations to Meta, Google, TikTok, GA4, Toast, DoorDash, and more. Spend and revenue stream in automatically. Data hygiene checks flag gaps and outliers before they touch the model.
From messy data to confident budget decisions in days, not months.
Connect your sources
Real data is messy, and Ipsa meets it where it lives. Pull from API integrations, drop in CSVs and Excel exports, upload PDFs, or wire up custom sources. Whatever the format, Ipsa ingests it and the data hygiene dashboard flags gaps and outliers before they ever touch the model.
Configure and run
Set your outcome KPI, toggle seasonality controls, and run. No code required. Results in under 30 minutes for a standard client dataset.
Deliver insights
Channel decomposition, ROI by channel, saturation curves, and a one-click QBR deck. White-labeled and ready to send.
Stop guessing. Start optimizing.
Ipsa’s Budget Optimizer uses your model’s saturation curves and ROI estimates to recommend the exact allocation that maximizes your client’s KPI, with a plain-language explanation for every shift. Not just “increase Google by $200.” But why, and what it’s projected to return.
Saturation curve
Current
$72k
Meta · $238k rev
Recommended
$52k
Meta · $195k rev
Reallocate to Search
+12%
$20k freed · portfolio lift
Smarter MMM starts here.
Built for agencies. Designed for analysts. Ready for every client.